Enterprise Value Architect · Brand Capital × Customer Equity

Marketing that builds what your company is worth.

A proprietary Brand Capital model that reads your market with live intelligence, finds where value leaks, and turns it into actions I own to the KPI.

See this week’s read
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Peter Nikashin
Peter Nikashin — Enterprise Value Architect
The value formula — how every read on this page is produced
IntelRaw market, competitor & regulatory signal + AnalysisProprietary brand & customer-value models + Experience25+ years inside iGaming, SaaS & e‑commerce → Concrete actionsSpecific, owned, sequenced + KPI outcomesEvery action tied to a measurable result
Brands I've delivered results for
IGT Play'n GO Tipico Betsson Interwetten
Market Intelligence Feed — This Week

Signals, with the second-order read

iGaming Market Intelligence

The week's read, scored by the model

EVA Score — composite of 7 weighted dimensions (market penetration, product depth, financial strength, brand equity, commercial momentum, regulatory standing, tech). Re-scored weekly from verified filings 🟢 and market proxies 🟡.
Global iGaming Market
$99.7B
↑ 1.2% w/w est.
US iGaming Q1 2026
$3.04B
↑ 18% y/y
Sports Betting Share
52%
↓ 0.8pp q/q
Companies Tracked
41
↑ 7 high-momentum
Re-scores This Week
41
12 moved ≥1 rank

Momentum Quadrant — EVA Score × Weekly Delta

Each point = one tracked company · position above the line means the model re-rated it upward this week
Leaders compounding Risers Drifting Eroding

Where Operators Leak Enterprise Value

Composite of diagnostic runs · indexed, illustrative methodology note applies
✓ What this means — and what to do about it Momentum is concentrating: the top-right quadrant gained share of total score movement for the fourth straight week. The gap between compounding brands and drifting ones is now widening weekly — and pricing power widens with it.
For suppliersContent quality alone no longer re-rates you. Build the brand layer: a named studio identity, exclusive-content positioning, and a visible roadmap. Brands without it are being priced into the commodity distribution tier.
For operatorsEvery quarter of leader concentration raises your acquisition cost. Shift weight toward retention and database value — growing customer equity is the cheapest brand-capital lever available in this market right now.
The EVA Rankings

Suppliers and operators, re-ranked weekly

41 COMPANIES TRACKED · CLICK ANY ROW FOR THE FULL READ

B2B Suppliers — Top 10

#CompanyEVA ScoreΔ WeekSignal+
Sources: SEC EDGAR 🟢 · UKGC/MGA registers 🟢 · app-store & traffic proxies 🟡 · scored 8 Jun 2026 See the full dimension heatmap →
✓ What this means — and what to do about it Two of this week's top five movers are mid-cap suppliers with founder-led commercial functions — the exact profile where a structured brand-and-customer-value program moves the score, and the multiple, fastest.
For suppliersA rising EVA Score travels into commercial reality: platform negotiations, exclusivity premiums, talent. The fastest movers fixed positioning and differentiation before scaling spend — sequence matters more than budget.
For operatorsRead the ranking as a portfolio signal. Consolidating around compounding suppliers reduces content churn, strengthens differentiation in regulated markets, and protects the player experience your brand is priced on.

B2C Operators — Top 10

#CompanyEVA ScoreΔ WeekSignal+
Sources: SEC EDGAR & LSE filings 🟢 · state regulators 🟢 · app ratings & traffic proxies 🟡 · scored 8 Jun 2026 See the full dimension heatmap →
✓ What this means — and what to do about it The operator board splits on one variable: retention economics. The brands holding rank without promo escalation all run customer equity as an engineered asset; the sliders are buying back the same players every quarter.
For operatorsIf your CAC is rising while CLV is flat, the leak is structural. Database value, lifecycle design and brand preference decide who can afford the next acquisition war — budget weight follows from that, not the other way round.
For suppliersOperator consolidation around retention leaders changes who your real buyer is. Position content and tools around player lifetime value, and you sell into the budget that is growing rather than the one being cut.
Benchmarking

Multi-dimension benchmarking heatmap

Reading it: darker navy = stronger dimension score. Each cell is re-scored weekly with the EVA model; the heatmap shows where strength clusters — and where the gaps that price brand capital sit.

B2B Suppliers — Dimension Heatmap

B2C Operators — Dimension Heatmap

The Model

Brand strength prices the exit.

Across our tracked set, suppliers in the top brand-equity quartile command revenue multiples roughly twice those of the bottom quartile. Marketing run as an investment compounds into the valuation. Run as decoration, it burns cash twice — the spend itself, and the value never built.

~2.1×
Multiple spread, top vs bottom brand quartile
200%+
CLV growth in 3 yrs, customer-value system
25+
Years inside the industry

Brand-Equity Quartile vs Revenue Multiple

Tracked supplier set, 2022–2026 · illustrative composite, methodology on request